Traditional and interactive marketing are the two phase of the marketing. Traditional marketing was mainly based on assumptions. In traditional marketing the group of marketing executives used to assume that through which means audiences can be targeted and attracted and those factors were then considered for marketing. Custom campaign was build on the basis of the assumptions. Earlier in the traditional type of marketing assumptions was made from the past reports of the company. This marketing technology was used for the years which were then replaced by the interactive marketing.

The difference between the interactive and the traditional marketing is that in the traditional marketing things were predicted with the help of the past performance, but in interactive marketing, customers are the main consideration. In interactive marketing customers are asked that what their requirements are and what are they looking for and expecting from the companies. After that the marketing experts try to mold the services and the products according the requirement of the customers. interactive marketing is very much appreciated by the customers as they are considered the main factor. Personal thoughts and the feelings of the customers are considered by the companies. By this the customers of the particular company start taking more interest in the products and the services of the company. After all customers are the one main important factor for all the business owners, if they will have no customers, then they will have no business. Business owners gain more trust in the customers.

This type of the interactive marketing is important in todays world if the company wants to be on the top position. Web site is the basic form of this type of marketing. With the help of the web site owner is able to remember the previous purchases by the customers. Web site advertisement is the essential part of the interactive marketing. Also by doing this owner will able to direct more traffic to the web site which indirectly will increase the sale of the business. When a person visits the web site for the first time, he/she searches for the product of their interest. Second time when the person login to the web site the record will show all the products which the customer searched previously and the new ones matching with it. Not only this to attract the customers regular mails are dropped in their mailbox regarding to the new products or the services of their interest. This technique attracts the customers and they become more loyal to the particular company which is assisting them regularly.

A survey is made in which the customers are offered to give their personal views about the available products of the company. When this process gets completed a list is made in which the requirements of the customers are written. The products and the services are matched accordingly.
This type of marketing approach is becoming popular as it considers customers as the main factors. If the owner will ignore the customers factor, will suffer loss in business.


I have to tell you about this great marketing tool I just discovered. It is an automated phone marketing system, called Phone Broadcast Club. It is exactly what I have been looking for in a marketing tool. I am a small business owner and my marketing budget is quite small. So you can understand that I have conducted a lot of research in this area. When I found Phone Broadcast Club my search ended. I own a clothing consignment shop and I use this tool three separate and very unique ways.

First, every time I make a sale in my shop, I ask for the customer’s phone number. I put that number in my phone number data base. Then at the beginning of each month I record a new phone message of upcoming sales for the month. Then, using the sales phone number data base, I let the automated phone marketing system call prior customers to inform them of the monthly sale events.

Second, I have a data base of phone numbers for the people that have consignment accounts and record a 30 second message that pertains to the consignment aspect of the business. I let my consigners know what clothing types I am looking for, what isn’t selling and not to bring in, etc- The consigners really appreciate this because they know what to bring and not to bring before they even leave their home with an armload of clothes.

Third, I record a 30 second message discussing the store name, location, business hours and phone number. I give a brief summary of what my business is then tell them about a sale that I am having for the month. I use a phone number database that blankets certain geographical areas around my shop. Then I let the Phone Broadcast Club automated phone marketing tool do its thing!

This program spends all the time on the calls and I just sit back and enjoy the benefits of increased sales and less confusion in my shop! Using an automated phone marketing system is the most effective marketing tool I have used so far. I have tried radio, television, newspaper and marketing mailing campaigns and by far this automated phone marketing system has out produced the others combined! If you are looking for a new way to get your business out there, you have to try this!

A marketing plan template is like a roadmap that allows you to attract your ideal clients and promote your products and services. For solo entrepreneurs marketing themselves online, the best way to do that is with a marketing funnel.

If you picture a funnel, you know it’s wide at the top, and narrow at the bottom. At the top of the marketing funnel is where you want to get in as many people from your target market as possible. The best way to do this is by offering a free giveaway that is valuable for your target market.

The top of your marketing funnel is the widest part and it’s where you want to get in as many people from your target market as possible.

The best way to do this is with a giveaway that meets the top burning needs of your target market and showcases your solutions. In exchange for this giveaway, your prospects give you their name and email address so you can continue to communicate with them.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template. Generally speaking, in the middle of your funnel you will put your low to mid-range products and services. And at the bottom of the funnel are your highest priced programs and services.

Keep in mind though that you don’t want to annoy the people in your funnel with excessive marketing. You should continue to provide valuable content and gifts through things like your newsletter, special offers, contests, etc.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template.

Many coaches and consultants make a mistake with their funnel, in that they start with one-on-one support as their very first offering. Not everyone is ready to make the leap from free to what can be a significant investment.

The idea of this targeted internet marketing strategy is to keep people moving down the funnel, from the top to the bottom. Not everyone will reach the bottom of your funnel, and that’s okay. While everyone in your target market is your prospect, not everyone will resonate with your style and messages. You want the people who really connect with you and with whom you really connect to be the ones to move through your funnel and to stick with you.

Remember that your goal is not just to “move people through your funnel”. That’s way too depersonalized. Your real goal is to build a community. Treat the people on your list with respect. They are valued members of your community and without them, you wouldn’t have a business.

The term and concept “digital economy” is a hot topic in the world of business. It is front and centre on the agenda of government think tanks, a focus for corporate training organisations, and a spectre to many who seek to pin it down and measure its impact.
This impact may be obscure at times, but it is real and potent, including in the transportation industry. Businesses are working out how to assess and adapt to the digital economy, and do so in simple yet effective ways.

Invest like it’s a priority, because it is

It can be tempting to see the digital economy, or at least the weight of its importance, as a bit of a fad. But fads come and go, and the digital economy is becoming more and more significant to successful haulage companies. While broad reaching and diverse, and thus a little hard to measure in terms of impact, once its impact is seen in terms of the financial results and potential of technological change in the industry, its importance is clear. From the usefulness of GPS tracking to the changes in marketing wrought by online exchanges, it is easy to see why those who fail to even consider it will be left behind. Investing in the opportunities offered by mobile, online, network and social media technologies should be treated as a priority by every small business.

Develop a digital marketing face

Many haulage companies see online marketing as the domain of big companies. The idea of managing a website, let alone a social media platform or presence on relevant mobile applications, can be a burden to those whose skills involve the movement of the physical not the digital! But just as emails and online shopping have changed the market for the delivery of physical information and goods, so too has digital marketing changed the options for businesses to market themselves. Many people now trust companies based on online reviews and their online image. Developing a clear and robust digital marketing face is the first step in reaching respectability among this ever-growing segment of the market.

Use its tools to find work

The impact of the digital economy can appear threatening but it’s good to remember that change almost always appears this way at first. Haulage companies are better off considering this impact in terms of opportunity, not threat. The capacity to communicate with clients using mobile apps, the ability to build a reputation on web-boards and through website comment sections, or the means of looking to fill return loads on online exchanges are all tools you can use to get more jobs.

Take advantage of digital efficiency

Anyone who has worked in the transportation industry will know that haulage companies work in a very competitive environment, especially those that run small businesses in an urban environment. It is vital to stay efficient as wasted time, fuel and logistical energy will lead to loss of profit. The digital economy provides a very real means of improving efficiency. GPS tools, logistics apps, online commerce courses, and social media management suites are all designed to save you time and money in your everyday work.

The different custom made promotional goodies are designed and printed with the logo of a company and a message from it. Such kinds of products are extremely helpful in promoting a particular business in a way that it can be remembered for quite a long period of time. The customers are supposed to remember this gesture by the management of the company along with the brand name and its business. While promotional merchandise marketing is being done, your company can get a good amount of advertisement to a large numbers of potential customers at a fast pace and low cost.

The basic essence of promotional merchandise is that you do not require spending a massive amount of money on advertising, promotion of business development as the promotional goodies that are given to customers do the maximum amount of legwork for the business. Gifting promotional items helps reflecting the professionalism and generosity of the company, further boosting its reputation.

Have a look at different advantages of promotional products as corporate gifts:

Versatility – Promotional products can easily be used in different ways as they can be of different forms like uniforms, pens, note pads, t-shirts, tea pot, etc.

Value for Money – If you strike a balance between the initial cost and overall return on investment, there are very few promotional tactics that can actually match quality merchandising. It is a lot cheaper than usual advertising methods.

Longer Shelflife – Most of the promotional products last longer than the advertisement on magazines and television commercials. Articles like diaries, pens, and other such items usually have a longer shelf life. So your advertisement also lasts long in the mind of people.

Measurable – Both, the impact and effect of the campaign becomes fathomable when promotional items are used in the business promotion. It is comparatively easier tracking the spikes and dips of enquiries depending on how and when merchandise is released.

High perceived Value – Usually, free promotional goodies are great for making the customers feel quite special to the company. Such elements usually have quite a high perceived value than the usual forms of ads. The costs of purchasing the items for gifting get outweighed by the business reputation you can gain. You can buy tea pot online and then get it imprinted with customized messages for gifting it to your client.

Targeted marketing campaigns – Promotional products are customised for particular marketing campaign requirements.

Complementary to Advertising Procedures – Different promotional products work wonder with several other forms of advertising. They help raising awareness, increasing response rate and also boosting the effectiveness of the campaign.

Your brand Gets Its Own Life – Promotional gifts are nothing but an extension to your brand that offers life to it. Despite having the business name and logo, this brand has become a viable part of the life of numerous consumers.

You can get any product of your choice embossed or imprinted with company name and certain corporate messages for gifting them to the clients and customers of your business.

Author’s Bio: Rickey is the owner of a company that does graphic designing and printing of different goodies like tea pot that can be utilized for two-fold benefits of offering gifts to your clients and also promoting the business. Just buy tea pot online and print it with business name and customized messages for a calculated brand promotion.

Businesses are increasingly being held accountable by consumers for their impact on the environment. Governments are also mandating reductions in carbon emissions and will likely continue to enforce new environmental regulations on businesses. Consumers are choosing “green” companies more than ever. Email, SMS and Voice communication solutions enable your business to significantly reduce the carbon footprint of your day to day communications. Through the use of highly automated electronic delivery mediums you can reduce your impact on the environment and increase your overall communication effectiveness.

The facts

A recent study conducted by the International Telecommunications Union has shown that switching from direct mail to an electronic communication method such as voice, SMS or email reduces CO2 emissions by a staggering 98.5%.

Reduce waste and increase ROI

Electronic delivery means no tree logging, no paper waste and substantially reduced carbon emissions required for delivery. The automated nature of broadcast technology also means a significant reduction in energy costs.

The impact of undelivered and returned mail can be expensive both from a cost and environmental point of view. Consumers are so overwhelmed with the amount of junk mail received, a business is lucky if the consumer even sees their message. With electronic communication delivery, the cost to your bottom line and the environment of unsuccessful communications can be reduced to zero.

Moving to a green solution doesn’t mean you have to compromise on the success of your campaign. Switching from direct mail to electronic delivery can actually increase the return on investment for your campaign. Response rates to SMS, email and voice campaigns regularly exceed direct mail campaigns.

In addition to the direct savings to be made by switching to electronic delivery, there are indirect savings such as mitigation of staffing costs associated with mail merging and physical sorting, reduced wear and tear on printing equipment and zero costs for franking and returned mail handling.

The greenest paper is no paper

– Completely paperless technology means zero tree logging
– Zero physical waste
– Zero carbon emissions related to delivery (postal vs. electronic delivery)
– Zero cost for undeliverable mail
– Positive “green” brand recognition
– Increased ROI
– 98.5% reduction in overall carbon emissions

The bottom line is simple – demonstrate to your customers your commitment to the environment through the use of environmentally friendly electronic communications solutions.

Network Marketing, more commonly known as Multi-Level Marketing (MLM), is the fastest growing yet most misunderstood home based business of moving products today. More than 100 billion dollars worth of products are being moved through this marketing system and yet people still question its legitimacy due to their limited knowledge of the business.

So in this article, we will try to undo the misunderstanding by exploring:
*What is Network Marketing
*3 Steps to Identify a Legitimate Network Marketing Business

Do note that the terms ‘Network Marketing’ and ‘MLM’ are used interchangeably.

Understanding What IS Network Marketing
Breaking down simply, Marketing is the process by which products or services are moved from the manufacturer to the consumer. Network refers to the system of people who are moving the products or services. Network Marketing is therefore the way in which products or services are moved through a network of people.And because of that, no advertising is required as marketing of the products or service is done almost exclusively via word-of-mouth.

Involving no advertising costs, network marketing companies are able to pump in more money for research and development thus producing the best quality products in the market.

3 Steps to Identify a Legitimate Network Marketing Business
1)Are the products being moved? Is there a valid service provided?
Network Marketing is often confused with PYRAMID SALES. Pyramid sales is ILLEGAL! This is because they fail to move products or provide a valid service. They seem similar because both are Multi-level. However, pyramid sales is definitely not Marketing — because products and services are not moving at all!

2)In a legitimate Network Marketing (or MLM) business, NO traditional selling is involved.
In network marketing, you are in business for yourself but NOT by yourself.

Being in business for yourself, products can be bought at wholesale price from the company you are representing. Many people joined a particular company for this sole reason — to buy at wholesale. Therefore, you can, if you wish to, sell those products at retail price and make a profit. Now this is where the most common misunderstanding about MLM comes in — People think that you HAVE TO sell retail to be successful in this business. THIS IS NOT TRUE.

Yes, retailing products can earn you a profitable sum of money and some MLM programmes even require a sales quota to be met in order to qualify for a bonus. HOWEVER, the most successful network marketers make the larger sums of income by building their organization.

With this organization, every distributor just needs to retail a little if he or she wants to.

95 percent of the people cringe at the word “selling”. In MLM, there is no need to “sell” the products. However it is crucial that the products are moved or nobody gets paid. When you build a network of people, products can be channeled through your organization. That is why sales in network marketing come as a natural result of distributors sharing the products with their friends, neighbors and loved ones.

If you simply SHARE the quality of the products to your friends, that is ALL the “selling” involved in a network marketing business.

3)Commitment to Sponsoring and Teaching NOT recruiting.
Network Marketing (MLM) is often confused with Direct Sales. The one distinct difference is that in MLM, it is the SPONSORING of distributors into your team not recruiting (as with Direct Sales organizations). There is a vast difference between recruiting someone and sponsoring someone.

Recruiting would mean to just “sign them up” whereas in sponsoring, you sponsor someone and teach them how to do what you are doing. When you sponsor someone, you are making a commitment to help them build a business of their own. Therefore as a sponsor, you are responsible to teach your people all about the business.